This last aspect, reflects the ‘Global’ environment where Boehringer Ingelheim is well established as a leader in the market. This is underpinned with the clean environment around the center of the templates, where the thin line (with soft edges) defines the center with a cut clear, sharp defined expression to underpin the brand name.
Also with some of the designs we used a vertical split, to enable the conversation about transition and evolution, from the exploration and inspiration phase, into a clearly defined brand where it can present all the content in a much more, clean and defined environment.
Additionally we used a desaturation of the background, to add flexibility bringing flexibility and additional value. Flexibility, because the client could use the same template to highlight difference products or operations, utilising the different coloured crystals as the visual clue that identifies those areas. Value, because with this design they could optimise your budget saving unnecessary costs if the client ever wanted to redesign the template and adapt it to highlight different areas or communication’s activities.