Survival Kit Overview

Learn to navigate Brexit and continue to succeed doing business in the UK.

It takes a lot more than just filling a form to fully understand this new situation. Great opportunities ahead require a wider understanding:

• How did we get here?
• What’s driving EU and UK policy?
• How do you engage British consumers and businesses correctly.

In this webinar you’ll learn the tools needed to…

• Keep the UK market open to your products, from a team of specialist global analysts, strategists and market developers.
• Analise, contextualise, prepare and execute your own plans, supported by an experienced international team.

Join us and take advantage of the new commercial environment. Whether already trading in the UK or considering it, our webinar will give you the right tools to correctly identify the best business opportunities and succeed.

FORMAT            Online

START DATE      To be confirmed

DURATION         5 weeks

TIME                   50 mins /week

PRICE                  To be confirmed



Dates to be confirmed

Webinar Outcomes

An in-depth tool to succeed in this new Brexit environment

• Learn the foundations of Brexit to plan your way forward.
• The current disruption and the new opportunities ahead.
• Understand who’s behind Brexit and their interests.
• Master the ‘Modern Liquidity’ concept and why it matters.
• Negotiating in the UK vs negotiating in the EU.
• Master reading behind the media headlines.
• The fourth power of the state in the UK.
• How to influence British consumers.
• How to communicate better and sell more in the UK.
• Master competitive advantage in this market.
• Build strong commercial relationships.
• Learn to live with uncertainty and constant change.
• Maximise current and new opportunities going forward.


This Brexit Survival Kit is structured as a conference delivered in 5 weekly episodes.

Each one will contain in-depth information to enable Spanish businesses to navigate Brexit and forge new relationships as you progress though the 5 weeks. Additionally each episode will deliver a 90% Brexit focused content and a 10% International marketing focused content.

At the end of the 45 minutes long episodes and live presentations, attendees will be able to interact with our webinar host, during a 15 minutes round of questions.

Mindjuicer’s founder and co-director Asier Jon Odriozola, will host the webinars. All the webinars will be recorded and made available for future viewing. The time and date of the webinars will be confirmed shortly. If you’d like to be notified, just emails us and we’ll let you know all the final details.

Who should attend

This is ideal for CEO’s, company directors, entrepreneurs,  importers, exporters, strategists, executives, marketers, communicators and professionals from Spanish companies, from all sectors, interested in trading in the British market.

Additionally, this is an excellent tool for anyone keen to explore new opportunities in the UK and be up to date with the latest information about Brexit.


Asier Jon Odriozola is an international award-winning Brand Experience Creative Director and Strategist, with a Spanish, American and British background.

Working with some of the world’s best ad agencies, famous brands, corporations and governments, Asier sees brands as high-value ‘living’ relationships to be nurtured. Also he mentors teams with Strategic Design Thinking techniques, creating fully disruptive new brand experiences, to champion audience’s needs.

Last but not least, Asier transforms brand objectives into simple roadmaps to conquer ‘impossibles’.

(To be confirmed)

Carol Davies is a brand builder, writer and creative problem solver who helps national and international businesses to drive social change.

Her experience working with leading global brands and natural ability to empathise with any audience, make Carol a first class cross-cultural influecner. Also Carol is widely recognised as an influential change maker. A former Mayor and current town Councillor , Carol represented the UK National Residents Association at the House of Lords in Westminster, advising the Lords Select Committees on national legislation.

Carol provides heavyweight creative thinking to empower people and businesses, bringing about positive transformation.


(Soon be confirmed)


 • All attendees are required to have a genuine interest to strengthen commercial relationships between Spain and the United Kingdom.
• Basic proficiency in English is recommended, as the seminars might include English terms or links to websites in English.
• Headphones as required
• Video player software, as the webinars will be recorded and made available soon afterwards for easy access.

Additional information

Cancellation & Refund Policy
You may cancel your online course for a full refund of fees paid less 10%. The request for cancellation must be made no later than 10 days in advance of the course start date and provided in writing to our email We are unable to refund fees for registrations cancelled within 10 days of the start of the online course.