During the latest Interporc campaign across Europe, we were asked to help them promote their Pork Lovers Tour across the UK.

This included the launch of a PR and Social Media campaign and working with leading food influencers across multiple locations nationwide. As well, we organised the main event at Michelin starred ‘Sabor’ restaurant in Mayfair, London.

Working closely with the Spanish Embassy Commercial Office, Chef Nieves Barragan and her team, we also invited London’s most influential food critics.

Inspired by a unique celebration of Spanish food and the mouth-watering taste of ‘Cerdo de Capa Blanca’, twenty of the capital’s leading food critics joined us at Sabor for Interporc’s European Pork Lovers Tour finale.

Our guests enjoyed the unique menu designed by Chef Nieves just for the occasion. Sharing it all with their followers, they triggered more than 175k Social Media interactions.

Delighting Spanish food enthusiasts across the UK, the Pork Lovers Tour and the finale event were covered by more than 100 media outlets, reaching a total of 1.2M people in the UK alone.

Pork Lovers Tour in Plymouth
Rare Welsh Bit visits road show in Swansea
Sam Mulhall visits road show in Southampton
Pip, The_Slimming_Foodie in Plymouth
Munchiesandmunchkins enjoying the road show in Cardiff
Kacie enjoying the #PorkLoversTour in Swansea
Sabor team
Main dish
Dish 3
Guests enjoying the event
Dish 1
Guests 3
Guests taking pictures
Dish 4
Guest taking pictures 2
Chef in action
London Unattached
Eat like a girl
Sabor entrance

Other Work