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During the latest Interporc campaign across Europe, we were asked to help them promote their Pork Lovers Tour across the UK.
This included the launch of a PR and Social Media campaign and working with leading food influencers across multiple locations nationwide. As well, we organised the main event at Michelin starred ‘Sabor’ restaurant in Mayfair, London.
Working closely with the Spanish Embassy Commercial Office, Chef Nieves Barragan and her team, we also invited London’s most influential food critics.
Inspired by a unique celebration of Spanish food and the mouth-watering taste of ‘Cerdo de Capa Blanca’, twenty of the capital’s leading food critics joined us at Sabor for Interporc’s European Pork Lovers Tour finale.
Our guests enjoyed the unique menu designed by Chef Nieves just for the occasion. Sharing it all with their followers, they triggered more than 175k Social Media interactions.
Delighting Spanish food enthusiasts across the UK, the Pork Lovers Tour and the finale event were covered by more than 100 media outlets, reaching a total of 1.2M people in the UK alone.
