Social Activation campaign – Design Direction

Netscafe’s new Oblo and Jovia coffee makers were designed with very different audiences in mind. To launch them we hosted ‘The #Coffeegraphy Social Activation campaign’, an experiential event showcasing  ‘coffee-inked’ calligraphy.
With the help of celebrity psychologist Honey Lancaster-James and Illustrator-Calligrapher Chiara Lisa…

…we invited social media influencers to explore their personalities through the art of calligraphy, using coffee as ink.

As part of a week-long Facebook campaign, we also asked their followers and other fans to choose three words that described them best, for a chance to win one of the new Oblo or Jovia coffee makers.

Other Work