ASTELLAS
Mobile application

Working in collaboration with expert health economists, we turned algorithm-based models into a simple user friendly mobile application that enables doctors and medical reps easy access to key data about patients with overactive bladder.

Client’s previous tool were data-heavy documents, which..

…weren’t user friendly or enabled doctors the quick access to key information that they required.

Studying Doctor’s behaviour on a daily basis, we first optimised the information architecture. Then, we designed more ergonomic navigation systems. These delivered the data-heavy information through a much richer and more effective user experience for Doctors and medical reps.