The first time we heard about Net-a-Porter we were asked to create/launch an online shop for a fashion brand that didn’t exist.
We discussed this with Megan Quinn (one of the founders) over a burger. ‘We can create a digital Nike Town shopping experience, where your customers are empowered to breathe the brand at every touch-point or we can create a C&A shopping experience without any brand values’.
Our strategy was to create a destination where visitors could interact with fashion designers and get inspiration from the source. The site could have a magazine format with the shop at the core, but also include style updates, interviews, videos, trends and catwalk tips’.